Ultima, a division of Premium Finish Care, was developed to simplify the aspect of car care and detailing. Consisting of only a handful of core-products, Ultima Car Care offers a fast, simple solution to clean, protect, and enhance your vehicle's exterior and interior surfaces. From their revolutionary Paint Guard Plus, which offers wipe-on, walk-away protection, to their highly-coveted Tire & Trim Guard, Ultima Car Care products are indeed clearly different.